What The Internet Business Is About

Wait a minute, Have you ever wondered Why do people do business on the Internet, what can owning an Internet business do for you in life?

The joy that I derive about internet business is all about the freedom it gives to you. An Internet business gives you more freedom of choice in:

✔ How you have decided to spend your time

✔ How you express your unique talents and interests

✔ How much you are able to earn

This is because, in the Internet business, you are your own boss.

In internet business, you get to decide where the focus is in terms of the products you're selling, how much time and effort you invest in selling them, and how you want to grow your business.

In thesame vein, you get to set your own hours and you won't be fired or laid off because you are the boss. You get to run your business for as long as you wish; and, if you find out that it just doesn't suit you, you can change the focus of your business, sell it off, even quit.

Now I will not go on without saying that Internet business is also about money. Potentially lots of money if you hit a lucrative niche and understand how to exploit it.

I challenge you to find any other home-based business that can pull in as much income as an Internet business!

We are in a unique point in history of mankind when almost anyone can have their own business on the internet. The reason is not far fetch

The reason for this is that the cost, or barriers, to entry in the Internet business are encouragingly amazingly low.

In traditional business, you might have to spend several thousand Naira just to get started.

This is out of reach for the average person.

In the Internet business, you can get started on a shoe-string budget. People have built fortunes on the Internet starting with nothing more than fifty-bucks and a winning idea.

It gets even better. Not only are start-up costs low, but overall operating costs in Internet businesses are lower compared to traditional businesses. You can spend, say, $10/month on web hosting and advertising, while making back 10 x's that amount.

I can hardly think of any other industry where profit margins exceed expenses on this level, except perhaps the oil and pharmaceutical industries.

In fact, the single-owner Internet based business still comes out ahead when you look at the scale of profit relative to the individual.

If all of this is not enough to convince you, then I don't know what will, butI urge you to take a serious look at how an Internet business might benefit you.

Maybe you're ready to find a way out of your current job. Maybe you want to save for retirement or put your children through college.

In either case, if you want extra time, extra money, or both, then an Internet business is one of the easiest and most effective paths to achieving those goals!

So How Do People Really Make Money On The Internet?

So, just how do people really make money on the Internet? I think you'll be surprised by the variety of money-making opportunities at your digital doorstep.

Currently, a lot of people still hold the stereotypical view of Internet income being almost entirely advertising based. There was a time when that was true.

During the tech boom of the late90's, thousands of websites sprung up that were based solely on monetizing content(e.g., articles and news) with advertising.

And, yes, many of those businesses failed because they tried to grow into Fortune 500 sized companies overnight, riding on the back of advertising profits and the 'virtual' equity of their stock options.

Of course with time, the market corrected itself, and these companies crashed and burned. The major lesson learned there is that profitable Internet businesses need to offer a mix of products and services.

In other words, you need to offer real value to visitors while charging a fair price.

The types of products and services offered really is beyond imagination. Nearly everything for sale offline is also for sale on the Internet.

Also, there some products and services which are exclusively Internet-based, and arise from the unique needs of Internet users (for example, e-books, Internet service providers, website graphics, e-mail providers, etc).

You may wonder just what types of products are offered online? The possibilities are endless and they can take a number of forms:

Physical Products Type

Again, anything you can sell offline can be sold online, too. This includes things like books, CD’s, clothing, jewelry, hotel ticket, houses, cars, kitchen appliances, plane tickets, toys, computers and etc.

Digital Products Type

People also sell 'digital' products and services on the Internet. For example, downloadable e-books, audio, video and software are considered 'digital' products.

Other types of digital products include membership-based services. For example, you can charge a monthly fee for access to a website, newsletter, consulting service and so on.

A really good example of this is the dating-related, “matchmaker” sites that charge members a fee for full-access to their match-making services.

'Intangibles' Type

What I'm calling “intangible” products are not really products  per se, but they are monetization models based on Internet traffic and advertising.

A good example of this is Google Adsense. In the Google Adsense program, website publishers can place Google ads on their websites and get paid each time a visitor clicks on one of the advertisements.

In thesame vein, publishers can set their own advertising rates and sell space for things like banner advertisements.

This is all very similar to the 'old' model Internet businesses relied on a few years back…

It’s just a matter of finding creative ways to extract advertising profit from the content that pulls traffic to your website.