Understanding Google
policies
Recall that we discussed in the
earlier posts how rewarding the Google AdSense program can be. However, joining
the Google AdSense program is not that easy or everyone in the world would do it
(which would defeat its purpose, ultimately). You have to be approved by Google
in order to create your AdSense account and start earning money from it.
How do you get
approved? Although Google famously has never publicly published details of its
approval process, there are tips you should follow to ensure a high possibility
of getting approved.
The good news is that Google
does publish its policies and you do not need to be a member to read them. You should
read them and be certain that you are in 100% compliance with them, not
only when attempting to start your AdSense account, but once you are already a
member. They update these policies regularly and a violation will get you
suspended. A list of Google AdSense policies can be seen at: http://www.google.com/adsense/policies
Content – The Key to
AdSense!
As
stated earlier, we cannot say exactly how Google decides to accept or
reject a site. However, one thing is for sure – the main criterion for approval
is always the content of the website!
Most sites get rejected simply
because they do not have any – or enough – good content. What constitutes “good” content? Well we can say
what it is not. The types of websites that only have links and “filler” content
aimed at attracting Search Engines, and sites that do not offer any informational content but solely focus on their own
products and services may not be approved by Google.
Google is one of the smartest companies on the
Internet, and they can easily tell “junk” content from “real” content, even if
many web surfers themselves can’t.
However Google
approves websites that have significant real content. These could be in the form of informational
articles, analyses of various topics, and much more. For business websites that
solely focus on selling their products and services through their website,
including informational articles about their industry is smart, and this data
is usually pretty easily available.
Another reason why most
business websites do not qualify for the program, is that most businesses are
specialized, and these websites are most likely to get Ads from their
competitors, as only those ads would be relevant. As
discussed, competitor ads would be blocked by you, filtered by Google, or both,
so an AdSense program that serves no ads makes no sense!
Similarly, websites that focus
only on links for generating search engine traffic do not have any content at
all, according to both common sense and Google. These sites may rack up fairly
high traffic scores and so forth, but they do not qualify for AdSense.
One of the best and simplest
strategies is to include at least 30 to 40
informational articles of 400 to 450 words each and
update them from time to time.
If writing these articles
yourself may be a daunting task. However, the good news is that there are
considerable websites that offer articles for free, and plenty of professional
writing resources who can not only write high quality material for you, but can
especially optimize that material to work well with search engines and the
“qualification” processes for systems like AdSense.
We have developed a 5-Step plan
for success revealing most effective strategies
for generating optimum revenue
from the Google AdSense program.
To read the previous post on Google AdSense, click
here
Watch out
for the next post where you will read and learn about:
Ø
The 5-Step Plan to
Success on Google AdSense
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