Think for a moment about why people
use the Internet. Why do you go online?
You may have a number of reasons.
For instance, You want to stay in touch with family and friends through e-mail.
You check the news sites for breaking headlines, weather, traffic and
stock-market reports. You might even order Christmas gifts online so you can
cut down on the hassle associated shopping at the mall, and get better prices.
However, underlying all of that, the
truth is that… You use the Internet to
gather information.
The factual reason for this is
because the Internet has a wealth of information on virtually every topic
imaginable. In some cases, it is not even necessary to go to the library
anymore. You can find articles and even entire books online that contain the
information you required.
People look for all sorts of
information online. For instance they look for information on their hobbies and
special interests, their health concerns, advice, recipes…the list is really
endless.
Also, and this is very important… People use the Internet as a research tool
prior to making a purchase.
You've probably done this before.
Maybe you're looking for the best price on a new stereo System or computer
system as the case may be. It could also be that you want to look at the pros
and cons of a particular model of product you plan to later purchase offline.
Either way, it’s easy to use the
Internet for your research before you resort to leave your house or picking up
the phone.
Remember now though that… This hunger for information is going to be
your key to making real money online.
Become an Information
Provider
What you'll learn in this post and
my subsequent posts is how to profit from people's universal need
for information.
You're
going to learn how to position yourself in the marketplace as an information
provider.
Why? Because information is the
number one product for the Internet. The demand for information far exceeds any
other “item” you could sell on the internet.
Further, you aren't limited by
“availability”. Information doesn't have to be manufactured or shipped. It’s
something you can produce using your own knowledge and experience.
By now, you might be wondering what
type of information you can provide. Think again about all of the things you
tend to search for online. You're usually looking for a solution or answer to a
problem, question or concern, right?
It might be something like:
• How to get started in Internet
marketing?
• Home decorating tips?
• How to fix a car?
• Fastest way to lose weight?
• Learning some new magic tricks?
All of the above represent the kinds
of “how to” information people search for, and for which information products offer
the solution!
As a matter of fact, the examples I
just gave you are all from existing information products.
What you're reading right now is an
information product - and if you were interested in any of the other topics
mentioned, you could find some answers here:
These URLs all point to information
products people just like you have created. They've taken
on the role of 'information
provider' for a targeted market.
Notice that none of this information
is being given away for free…
Despite what you may have heard,
people will pay you for quality information. It makes their
lives easier.
Your
goal is to provide people with information that is truly valuable.
Value is the yardstick against which
all your information should be measured. If you focus on truly helping people
and providing real value, you can't fail.
Why?
First and foremost, people can see
through inferior products, no matter how good the sales hype. Even if you get
someone to buy a 'shoddy' product, you'll pay for it later.
I am sure that a reputation for poor
quality is not what you want!
Having a reputation for quality, on
the other hand, means brisk sales and lots of repeat customers.
In fact, the more value
you provide the more people are willing to pay you for it.
When people see that they get back
more in value from you than they paid in price, they actually become willing to pay you more over
time.
So, please remember these facts in
everything you do. Use it to guide your product selection, your advertising and
in all of the information you share with prospective customers, A focus on
value is always the best approach.
