Google offers programs such as:
AdSense for content, AdSense for search, and Premium AdSense.
AdSense for content
AdSense for content is the main
AdSense program – contextually targeted ads are displayed on your webpage, and
you get paid for every click. These ads are specifically targeted to the
content of your webpage. Consequently, if you change the content of your page,
the ads that are displayed would also change. AdSense allows you good control
over what ads get served, since there might be some obvious problems if it
didn’t. These include:
Blocking Ads – you choose
While the ad selection is automatic,
you can block unwanted ads – such as those from your competitors. You just tell
Google which companies to block from your sites.
Reviewing and filtering Ads –
semi-automatic
Google has its own strict policies
for ad content (no profanity, no racial discrimination, etc). These are
filtered out automatically from your point of view. Additionally, you can
choose to block additional content through custom filters. This is slightly
different than blocking an advertiser, since with this method an advertiser you
generally allow may submit ads that would individually be filtered out.
Allowing the publisher to select an
ad
In the rare case where Google’s
content engines can’t make a clear match of ads to pages, they will let you
pick which ads you want served. If you don’t pick, you’ll get public service
spots.
The look-and-feel of Ads can be
customized
Ads shouldn’t look out of place or be
jarring on your website. Google allows you to customize colors and layout. You
can choose options provided or have your own custom layout and color applied to
the ads. The advertisers have no control over this; as the material appears on
your site, you can and should select how it looks.
Tools for analysis
Tracking and analyzing the
performance of any marketing campaign is critical. Google AdSense provides a
range of comprehensive online reports that allow you to monitor and analyze
your earnings as well as the performance of ads by many metrics, including
size, color, and so forth, so you can make adjustments to maximize the value of
the placements.
AdSense for Search
This is another program whereby
Google allows you to ad a Google Search box to your website. By doing this, visitors to your site can search the entire internet from your
website itself. In a way,
your site becomes a host to Google.
The search results page that is
displayed when a visitor on your website searches through the search box on the
site itself, also displays Google Ads (AdWords ads) next to the usual listings,
just as it would on Google.com. If the visitor clicks on any of these Google
Ads, you get paid as well. Thus, with AdSense for search you can enhance your
income potential beyond what just the content of your actual site can provide.
AdSense for search offers all the
same options and controls as AdSense for content. These include ad
customization, ad filtering, monitoring and tracking results, and so on.
Google AdSense Premium service
The AdSense Premium service provides
advanced functionality and features, provided your website qualifies for it –
which in fact very few sites do.
As a base requirement, your website
should received at least 5 million search queries or 20 million page views a
month to qualify for the Premium service. (We’re betting if your sites qualify
for this level of service, you already know all about AdSense!)
How much can I make with AdSense and
how do I get started?
You’ve seen the nutty claims by of
the some so-called “internet experts” that strategies and programs they have
devised enable surfers to earn thousands of dollars within a matter of days! Or
minutes!! In most cases, no such thing happens.
Moreover, there are several
lucrative programs that can provide an extremely generous income with
comparatively little effort – Google AdSense is absolutely one of them.
But it takes some time, and it takes
some planning, like anything real does. The previous post, the current one and
the subsequent posts that will be coming up on this Blog is all about unlocking
this potential.
To start understanding the potential,
think about how you make money with this program. Each time someone clicks an
ad on your pages, you get a percentage of what Google is paid for placing that
ad. You can calculate your revenue from add using the equation below
Revenue (or Income) from an Ad
=
Clickthrough value of the ad * Payout
Rate * Clickthrough rate of the Ad * Webpage traffic * Frequency of Ad
In the above equation,
Ø Clickthrough value is the amount the advertiser pays per
click for the Ad (this figure varies);
Ø the Payout Rate is the percentage of revenue to be paid for every
click fixed by Google (this figure varies);
Ø Clickthrough rate is simply the number of times the ad is
clicked on in a certain period of time divided by the number of times it is
displayed during the same period;
Ø Webpage traffic is the number
of visitors to your website;
Ø And Frequency of Ad is the number of times this particular ad
appears on your webpage.
Let’s put some figures into the above
equation and see what the income is. The figures below are for a single day:
Ø Clickthrough Value @ 30 cents or $0.30
(The advertiser pays 30 cents per click for the Ad, to Google)
Ø Payout Rate @ 50% or 0.5 (This
is an assumption based on what many experts believe to be the current payout
rate for most deals)
Ø Clickthrough rate of the Ad @ the ad is
displayed 100 times within the day and clicked by 9 people, then the
clickthrough rate would be 0.09
Ø Webpage traffic @ 150 visitors
during the days
Ø Frequency of Ad @ 100
The Income per day from a single ad
would be = 0.30 x 0.5 x 0.09 x150 x100 =
$202.5
Consider this to be the average
income per day, it means the total revenue generated within a month would be
more than $6000. This is
definitely incredible, considering you
basically did nothing to earn that money.
We know of cases where people have earned even
more than $25,000 a month with AdSense, which is a
large sum to anyone.
Our goal is to
equip you to get started on the road to making money with AdSense.
To
read the previous post on Google AdSense, click
here
Watch out for the next post where you will read and learn about:
Ø How to Join the AdSense Program
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