Finally,
Now that you know what AdSense is all about, we can offer the following do’s
and don’ts – which more or less summarizes everything we’ve said so far.
ADSENSE Do’s
·
The
first rule of using AdSense is to follow their terms of service. Google has
exceptional monitoring ability, and if they find any violation of their TOS,
your account will be suspended, rendering all your efforts useless.
·
Consider
having a number of informative pages about varying topics but with a consistent
theme for your website. That way you will have more ads to choose from and can
possibly maximize your CTR.
·
Use
keywords to your advantage. Higher paying keywords will usually but not always
yield more rewards. Think relevance. Also use variations of keywords for added
advantage.
·
Provide
unique information on your web pages. The more specific the content of your
website is, the more targeted your ads will be, and the more effective. Always
focus on providing good quality information!
·
Experiment
with various ad formats on your web page and choose those that suite your
website. You can choose to display ads with different formats on one page.
·
Position
your ad block in such a way that the ad is visible and yet it does not put off
the readers. Ideally, place your ad in the top section of your webpage which
can be viewed without scrolling down.
·
Use
the Google AdSense preview toolbar to your advantage and see how the ads will
appear on your website. Get a hands-on feel of how the visitor to your website
will view your web page.
·
Use
Google channels and other external tracking software to evaluate your
performance on a routine basis.
ADSENSE Dont’s
Do
not resort to fraudulent or deceptive means for generating clicks on the ads
that are on your page. Some of the methods that are prohibited by Google
AdSense are:
• Automated clicking
programs
• Repeated manual
clicks
• Using robots to
generate clicks
• Clicking your own
ads
• Tricking your
visitors into clicking on your ads by using fraudulent means
Don’t
have confusing layers of content. Content on your web page should not hide the
ad text and URL. At the same time, it is advisable that you use same font type,
size and color (background and font) for both the ads and the content on your
web pages so that your ad does not announce itself as an outside ad. Ideally,
your ad should look and feel like a part of your website.
Don’t
have broken links on your site. Your website should not contain any broken
links and should be easily navigable. Also, the content on your web pages
should be informative, of high quality and the ads should be relevant to the
content.
Don’t
have old or illegal information on your site. Be careful about outdated
information, plagiarized text and obscene or offensive material. Avoid using
any of these on your web pages.
Two More AdSense Opportunities: RSS and Blogs
Adding Google Ads to your RSS feeds
RSS
(Really Simple Syndication) has gained huge popularity on the Internet. RSS is
an XML document format that organizes and stores news-like content from various
sources into one source. Think of it like a newswire service, the kind of stuff
that scrolls along the bottom of cable channels. A large percentage of the
“news” items you find on any website that is not a major news portal got there
through an RSS feed.
Google
has introduced a specific program known as AdSense for RSS. You can join this
program now and start making money with it. RSS offers a variety of interesting
content options that most websites themselves can’t match.
Google AdSense for feeds has its own set of
policies. These can be accessed at:
http://www.google.com/support/adsense/bin/answer.py?answer=20134 Like the AdSense
program, you must follow all guidelines in order to be accepted for the AdSense
for feeds program.
Placing
AdSense ads on your Blogs
Blogs
are similar to RSS feeds in concept except they usually have one author rather
than an aggregate of sources of the material they contain.
Blogs
(short for Web logs) are simple webpages where you can write articles and other
content on a variety of topics, and both the famous and the unknown use these
online diaries to share information, their thoughts, post pictures, and so on.
The public can view this content just as you are viewing mine taday and even
comment on it in most cases
.
Due
to the considerable amount – and unlimited range – of content on Blogs, it may
make sense to place AdSense ads on them. In fact, it is much easier to generate
revenue from Blogs as compared to other web pages for the following reasons.
• First, blogs are
full of content, most of which is original most of the time. The content may
not be “good” from a human reader perspective but it is usually “good”
according to Google’s scans. Thus, getting approved by Google AdSense may be
easier.
• The content
presented on the blog, in many cases, is quite diverse which, unlike a website
that needs to be “about something” can be excused by the “everything and
nothing” nature of most blogs. Consequently, the possibility of Google finding
targeted ads that are relevant may increase.
• Google
AdSense works only with those websites that are already indexed by Google.
Blogs get indexed far more easily than regular webpages. Some blogs get indexed
in as few as two to three days of submission. Thus, the chances of getting
approved by Google AdSense increases
• Blogs can be created at
practically no cost – much cheaper than commercial websites
READ MORE ON FOLOWING GOOGLE ADSENCE TOPICS IN MY PREVIOUS POSTS
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