HEY! MAKE SENSE OF GOOGLE ADSENSE – AND MAKE MONEY!

As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just “shows up” from time to time while you focus on other things.

 You may be considering various forms of internet advertising. Sure you should.

Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible.

Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.

You may be wondering how to make money easily with online advertising, and you have come to the right place!

The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is “hiding in plain sight” from the world’s most popular search engine company.

While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google.

This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!

In this post and subsequent post, we are going to focus in on how to make sense of, and a lot of money with, Google’s AdSense program.

Want to make five or ten or twenty thousand dollars a month automatically and be paid by one of the biggest Internet companies in the world?

We will describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?

First let’s examine what AdSense is and how it works.

What is Google AdSense?

Google AdSense is an ad-serving program that places ads that “make sense” – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content.

AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing can be understood with this example below.

 On a website about custom cars for example, you might have an ad for fancy wheels or car care kits. On a hockey website you might also have ad for hockey sticks…and for a tennis site, you might have ad for tennis shoes.

Hence contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, just thesame way items are grouped in a store. And the “context” can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.

So what’s in it for you – the website or Blog publisher/owner? That’s easy.

Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make.

 AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.

Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms. used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.

AdSense is an application of AdWords beyond Google.com

Making “sense” of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.

Google AdWords

If you have ever searched on Google, you have seen AdWords.

Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!

How does this generate money for Google and the advertisers?

Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.

We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, it is done by bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.

The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords “Internet marketing” is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more than your 90 cents for the same search word placement.

Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages such as your’s. The ads that are displayed on the websites are Google AdWords ads.

It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the click throughs on your website or blog, and also for the consumer, who will see cool ads for stuff they are probably interested in!

So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad on your website or blog. So you just need to get ads on your site…

How the Ads Get On Your Site

Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly in my subsequent post – the actual process of displaying ads on your website is extremely simple.

You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base.

Google employs various sophisticated algorithms to determine the relevancy of the ads to your content. But before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.

Advantages of the Google AdSense system

Google AdSense is simple to use and manage. Once approved, displaying ads on your webpage does not take time and requires minimal technical knowledge.

Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads.

Google AdSense uses text-only ads. Far from being low-tech, text ads are more effective than flashy ads. The clickthrough rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also…text ads are very “low weight” and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads.

Watch out for the next post where you will read and learn about:

Ø Google AdSense programs: choose your weapon(s)!

Ø How much can I make with Google AdSense and how do I get started?

HOW TO MAKE LEGITIMATE INCOME ONLINE HERE IN NIGERIA

The Internet has made it possible for us to leverage the opportunities it provides to make legitimate money doing business. Just as we all are aware, it is possible to make money on the Internet in a fraudulent way, so it is possible to start an online business and make legitimate money, which is where my concern lies.

It is also good that we start to create jobs and businesses for one self and not wait to be employed because to be sincere there are no jobs that can give you satisfaction and freedom like when you are doing ‘your own thing’. Here, am going to show you businesses you can start today on the internet and make money, even if you have a paid job you can still work part time and combine it with your job without stress. Let us first look at the advantages of doing business on the Internet.

Bill Gates onces said, “In some years to come, all businesses shall be on the net, you are either on the Internet or you are out of business”, this has started to happen in the developed parts of the world, even Nigeria as we can see now, the use of internet has improved tremendously over the last 5 years, your business has better advantage being on the net.

Some of the Advantages of doing business on the Internet.

·         The Internet gives you a wide reach to unlimited market. Your customers are unlimited and from different parts of the world. You can actually imagine the number of customers (targeted customers) you will have through the Internet. Think of how many people that are online now from different parts of the world, that is the limit of your reach.

·         It requires little or no startup capital: You can actually start an online business with little capital because this kind of business does not necessarily require an office or business premises, equipment, or things that make up your ordinary brick-and-mortar business (i.e. OFFLINE BUSINES ordinary business), you just need internet access and about an hour or two, even from your bedroom, office, hotel room, cyber café etc, you can do business.

·         Anybody can do business on the Internet; I mean anybody can do it if you know what to do and how to do it, you must not be a computer guru, or a programmer, or web designer before you start doing business on the Internet. No special qualification is required, as long as you can read, type and move the mouse, you are already in the business.

·         It is a kind of business that gives you freedom, you can work anytime you want, at any place, and you can actually determine your income. You don’t need to work 9 to 5, you can work part-time (which means you can combine it with your normal job) or full time, and make multiple streams of income that will make you financially free.

·         You can start this business with what you like to do, that is your passion. You don’t necessarily need a business plan. You can make money on the Internet with what you know, just anything can be business on the Internet you name it. Someone will always pay you for what you know. Simply put: “do what you love and the money will follow”. 

·         This kind of business goes on automatically, that means you don’t have to be present all day to monitor the business. The business makes you money even when you are sleeping, yes! when you are sleeping or on vacation.

·         You have unlimited opportunities doing business on the Internet. You can also incorporate your offline business that is if you have a business running now and establish a web presence for it and that gives you an edge.

·         There are little or no risks involved in this kind of business if you know what to do and how to do it. I must not fail to add here that like every business you need to be shrewd, focused and dedicated too. 

         

There are other advantages, which can be derived from these main ones I have shown you here, of which many of us are aware.

THE SECRET OF SELLING ON THE INTERNET 

The art of selling whether on the internet or offline is as old as man, it is a way of life, and there has always been a way of exchanging goods and services for monetary benefits. Selling on the internet is an art that should be mastered in order for one to excel in it; a lot of materials, CDs and ebooks are on the internet which teach on how to make sells. What am sharing with you here is a proven method that I use in making sells on the internet which most internet entrepreneurs won’t teach you.

Selling is a stage in marketing in which your goods or services are being offered to customers in exchange of money. It should be a relationship rather than ordinary sales.

There are two different ways in which prospective customers can see your product, there is one in which you have to send messages, adverts and even look for your prospects on the net, this is called the out bound marketing. Here you are trying to let people know what you are offering them, most times they are not really in need of your product.

The other method is the inbound marketing where your customers will have to beg you with there money to have your product, I know you are thinking now how can a customer beg for a product? yes! it happens with marketing gurus who have mastered the art, Actually the first time I heard that people can beg you for online products I felt the same way you are feeling now until I saw it been demonstrated by my mentor.

I also have had the opportunity of prospects calling me to have my product. Which of the two methods do you prefer? I know you will surely want a situation where people will call to have your product and not you looking out for them. 

 Discover how to turn your Website's or Blogs Content into Cash 

The secret about it is simple, chose a profitable niche and presale your customers. let us see the business you can start on the internet now and make money. business as we know requires you to provide good services, ideas, products that the people are in need of, you can create your own product or leverage from the product of others. some of the business you can do here in Nigeria or anywhere with your own website or blog using litle or no start up capital are going to be dealt with in my subsequent posts.

Watch this space for the next post and if you have any comment or question, don't hesitate to use the comment box below